Living Proof Color Care Shampoo

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Product Description

Color Care Collection

We set out to develop a silicone-free system that would help stop color fading and improve the health of hair, without any trade-offs. They wanted the system to protect & enhance color, while improving the health of hair over time.

Our breakthrough Color Care system* makes hair color last 2x longer**—powered by our new patented technology & innovative whipped glazes.

*Color Care Shampoo, Conditioner & Whipped Glaze

**Compared to a traditional prestige color care shampoo and conditioner

Color Care Shampoo

A sulfate-free, silicone-free color care shampoo that gently cleanses, nourishes and protects against UV, hard water and damage (which can cause color fading).

Color-optimized surfactant blend is sulfate-free and limits the stripping of the hydrophobic layer of your hair.

Slip modifiers help to reduce the damaging effects of combing wet hair.

Healthy Hair Molecule helps hair stay cleaner, longer.

Film formers and conditioning ester enhances and replenishes the protective hydrophobic layer of your hair.

Chelating agents bind to hard water minerals, targeting copper and iron, which are known to degrade your hair color.

our locking molecule

We discovered a better way to protect and enhance color while improving the health of hair without silicones. Our Locking Molecule forms a protective layer to help lock in color and deliver essential fatty acid to improve hair health.