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“Would you like something for the weekend, sir?”

Remember hearing that at the barbershop?  Well, those days are OVER!

For generations, barbers have kept our haircuts and male groomin’ and making us look Spik ‘n’ Span!

It’s not about how many years you have been perfecting your craft and looking after your clientele with care, passion and pride.  It’s about how many people see you do the job, not just doing your job.

The difference between Old School and New School – and the only difference – is that Old School does their job, and the customer is happy.  New School, however, is plugged-in into a bigger world where everyone will see that same haircut, and this is the direction that has sent New School into another stratosphere!

It’s always been about the client, because they are your livelihood, but the internet & social media have changed all that.

The pandemic has sent barbers across the country into freefall and has really wobbled the industry.  With the advent of social media, the buzz out there is stronger, louder and bigger than ever before.  There has never been a better time to be in the business!

About Mick Brown, Director, MIX Ltd
AKA Slick Mick / The Prince Of Pomade / The Godfather of Grooming

I am now coming into my fourth decade in the hair industry, which continues to excite me as much as it did in the late 80s when I was starting out.

I came off the dole straight onto the Enterprise Allowance Scheme, and started to promote and launch a selection of American hair pomades.  That was 35 years ago, and since then I have been working behind the scenes, promoting and launching various quality professional ranges, such as Murrays Pomade, Fudge, King Of Shaves (for which I was their consultant and launched their Pro range) as well as leading brands like Joico, Hempz and Yum Yum, and working within the huge PR machine that keeps your world and mine turning!

Now, in 2022, I look after over 1,000 of the country’s top session artists, stylists and salon owners.  I have been instrumental in the development of Black Diamond, King Of Shaves, Juuce, Hempz, and my newest project, Atomix Groomin’, which is one of the reasons I’m working with exciting publication such as The Barber Magazine and The Salon Magazine.

Barber Magazine asked me for five pieces of technology that every barbershop should have.

1 Instagram
2 YouTube

What a great way to get all your clients sharing their great hairstyles!  It’s free advertising!

3 Facebook
4 Twitter

Get your clients sharing your stories, promotions and PR for you.  You can market to thousands of clients in the time it used to take to write to a couple!

5 Portable PDQ machine

In a world where more people are carrying less cash, you can still make sure you get paid! Ooooooooohhhhh!

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